Power Efficiency Versus Sustainability Weighed in New GE Video

04/28/2016 Press Releases

The Question of Data Center Power Efficiency Versus Sustainability is Examined and Weighed in a New Video from GE’s Critical Power Business

New Video from GE’s Critical Power Business

DALLAS — April 27, 2016 — With energy one of the major operating expenses (OpEX) for data center operations, balancing short-term energy efficiency with the long-term benefits of sustainability doesn’t have to be an either-or-choice according to short video released today by GE’s Critical Power business (NYSE: GE).

“Efficiency versus sustainability isn’t an ‘either-or’ proposition,” says Jeff Schnitzer, general manager of GE’s Critical Power business in this video. “Our customers see power protection and conversion efficiency as a key OpEx saving. Yet they also look at energy sustainability for its long term OpEx impact as a business and competitive imperative.”

The video is part of a new series of videos that details the role reliable, quality and efficient power plays in keeping data center, communications, computing and industrial customers’ operations flowing smoothly. The series is available for viewing at “Power Thoughts” in the “Topics” section on the company’s information and resource page.

GE’s Critical Power business powers rapidly changing, disruptive markets where massive data, communications and computing capacity is redefining how business is done. Customers in data center, super computing, telecommunications and digital content industries rely on GE to provide the reliable and energy-efficient power to keep networks flowing and transactions moving 24/7.

To learn more, visit www.gecriticalpower.com.

About GE

GE (NYSE: GE) imagines things others don’t, builds things others can’t and delivers outcomes that make the world work better.

GE brings together the physical and digital worlds in ways no other company can. In its labs and factories and on the ground with customers, GE is inventing the next industrial era to move, power, build and cure the world.www.ge.com

Follow GE’s Critical Power business on Twitter @GEcriticalpower.

For more information, contact:

Ellen Zeidler

GE

Industrial Solutions

+1 972 244 9497

ellen.zeidler@ge.com

Matt Falso or Howard Masto

Masto Public Relations

+1 518 786 6488

matt.falso@mastopr.com

howard.masto@ge.com